Another really interesting dialogue that we’d had recently with a couple of vice directors. These are vice president-level people who are with great deals of responsibility and hundreds of millions or billions of dollars worth of budget, and thousands of personnel that they’re responsible for. This ties back to the discussion about ESG, their social impact and the work they do in the community and the way they’re governed not just by the board of directors but by the stakeholders as a whole.

One of the things they mentioned to us is that a large part of their job is a public relations job. Their job is to talk to the surrounding community of the positive impact that they have on their communities, and the energy transition that we’re all going through now is a logical result of some of that as well. The slide previously where I talked about the nature of the data applies here. That is that if there’s an incident or if there’s a natural event that affects the plant itself, personnel, hospitalizations, damage to property, God help us, fatalities, things like that. It’s that plant manager, or that site director, or that vice president, that has to stand in front of the media and tell them the status of the situation.

I’ve heard from multiple people recently, one of them told me, I don’t want to use a direct quote, but I’m paraphrasing. He said that, “When it hits the fan, I have to tell the media what’s going on, and I have to tell them the truth. The only way I’m able to tell them the truth is if I have accurate information. The only way I can have accurate information is that if my team is armed with the right technology to give them data that is accurate, that is real-time, up to date, and verifiable.” Otherwise, that particular executive runs the risk of their own personal integrity and that of their company being compromised.